Average ticket size
Also known as: average job size, ATS, average revenue per job
The average revenue collected per job. The single best lever for service-business profitability.
Average ticket size is the mean revenue per completed job, calculated as total revenue divided by job count over a window. It's the most-watched profitability metric in residential trade services because it captures pricing power, upsell discipline, and scope completeness in a single number.
For a 5-truck business doing 800 jobs a year at $400 average ticket, total revenue is $320,000. Move the average ticket to $475 — through better diagnosis, presented options, recurring add-ons, and discipline against scope-creep undercharging — and revenue rises to $380,000 with no additional truck rolls. Most FSM platforms report this metric automatically; the leverage is using it to coach techs and dispatchers rather than just reporting it.
Related terms
Work order
The structured record of a job to be performed — what's needed, when, where, by whom, and at what price.
Quote
A proposed price for a job, given to the customer before work starts, that they accept or reject.
Field service management
Software for coordinating work that happens at customer sites — scheduling, dispatch, quotes, invoicing, and crew tracking.